Coastliner teams up with Visit Malton

COASTLINER – NEWS RELEASE

06 March 2020

COASTLINER TEAMS UP WITH VISIT MALTON TO MAKE IT EVEN EASIER TO REACH YORKSHIRE’S FOOD CAPITAL

Partnership to attract more visitors with ticket-plus-travel deal for Meadowfest, Malton’s amazing summer live music and food festival

Bus operator Coastliner is teaming up with the people behind Malton’s rise to fame as Yorkshire’s Food Capital in an exciting new partnership to promote the North Yorkshire town to visitors.

The historic town has been successfully transformed to become one of Britain’s most renowned foodie destinations, with a thriving monthly food market which returns for the first time IN 2020 on Saturday 14th March and the centrepiece Food Lovers Festival in May, extended to three days this year by popular demand.

Now Coastliner – itself proudly based in Malton – is teaming up with Visit Malton, the organisation behind the market town’s foodie success, to bring in more visitors from across Yorkshire and beyond while reducing congestion on its streets and helping to clear the air for everyone.

The new partnership will see both organisations working together to co-promote Malton as a key destination for visitors, while making travel to the town for this year’s packed programme of events easy and great value, especially for families.

A Coastliner bus will be on display throughout the three-day Food Lovers Festival, offering travel advice, special offers and giveaways – and the bus operator is also working with Visit Malton on  discount travel packages for many of Malton’s events such as Meadowfest, Malton’s boutique music festival which takes place this year on Saturday, 18 July.

Coastliner General Manager Ben Mansfield said: “We’re delighted to be working closely with Visit Malton to spread the good news about the town’s amazing reinvention as Yorkshire’s Food Capital.

“Our new partnership means we can offer very special deals on travel and admission to the best of Malton’s events programme, starting with July’s Meadowfest music festival, which takes place just across the River Derwent from our own home at Malton Bus Station. 

“We’re very proud that Malton is the home of Coastliner, and together with Visit Malton, we’re looking forward to bringing visitors from across the North to enjoy all that our town has to offer.”

Tom Naylor-Leyland, Director of Visit Malton, said: “We seek to work with local companies for the benefit of the community. This partnership with Coastliner is a superb example of how Malton-based companies can work together for the benefit of all. 

“Not only will this partnership bring the health benefits of reducing traffic congestion in town, it also fits perfectly with our aspirations to make Malton the UK’s first market town with a Circular Economy, and visitors will benefit from the added convenience of not having to find a car parking space when they arrive – meaning they can spend more time enjoying our events and all the fab independent artisan producers that Malton has to offer.”

Details of the travel plus admission deal for Meadowfest, plus the full line-up of performers on the event’s two open-air stages, will be announced by Coastliner and Visit Malton closer to July’s event.

Direct Coastliner buses run to Malton from Leeds, Tadcaster, York, Scarborough and Whitby – with connecting buses into Leeds from Harrogate, Keighley and beyond. Bus times and money-saving fare deals are available on the free-to-download ‘Transdev Go’ mobile app, and online at: https://www.transdevbus.co.uk/coastliner/

Pictures Show: ALL ABOARD FOR YORKSHIRE’S FOOD CAPITAL … Coastliner General Manager Ben Mansfield (left) and Mark Brayshaw, Head of Visit Malton, celebrate the new partnership between the bus operator and the organisation behind Malton’s success as Yorkshire’s Food Capital   

Media Contact:

Coastliner: For further information, please contact Rebecca Reeve-Burnett: 01423 884131 or email: rebecca.burnett@transdevplc.co.uk

Visit Malton: For media enquiries, please email: malton@hatchpr.co.uk or call 0113 361 3600

The Coastliner bus network gives access to some of the finest scenery in Britain, crossing the heart of the North York Moors National Park and serving destinations packed with family attractions.

Starting from Leeds, Coastliner takes sightseers on an amazing journey through the heart of historic York, one of Europe’s most visited cities with an endless array of things to see and enjoy, and Malton, Yorkshire’s Food Capital with a first-class reputation for locally-produced culinary delights.

The Coastliner 840 route then turns north, visiting Flamingo Land Resort Yorkshire, before reaching Pickering, home of the North Yorkshire Moors Railway, the Beck Isle Museum and Pickering Castle. 

Next is the picture-postcard village of Thornton le Dale, before the Coastliner climbs onto the North York Moors with panoramic views all the way. The service then visits Goathland – best known to millions as Aidensfield in the hit ITV drama “Heartbeat” before arriving in Whitby, famed for its associations with Bram Stoker’s Dracula, seafarer Captain James Cook, and fabulous fish and chips.

Coastliner 843 journeys continue east from Malton to Scarborough, a perennial family favourite with something for all, including two beaches, amusements, beautiful Peasholm Park, the North Bay miniature railway and more. Coastliner buses also serve the exciting Alpamare Water Park, with indoor and outdoor pools, four breath-taking slides, waves and much more.

Parent company Transdev is one of the largest public transport operators in Europe, with a reputation for delivering high quality public transport. Visit: https://www.transdev.com for details of all Transdev services in the UK and Europe.

Malton CIC was formed in 2011 to benefit the community in Malton, Norton and the surrounding area. Its official name is the Malton Amenity CIC, but now trades as Visit Malton. As well as organising a year-round programme of highly successful events Visit Malton also provides 2 hours’ free parking in Malton town centre for over 200 cars. The late Italian chef and food expert Antonio Carluccio is credited with naming Malton “Yorkshire’s Food Capital” – and today it is one of Britain’s most famous foodie destinations, with traditional food shops, artisan producers, restaurants, a cookery school, food tours, markets and festivals.

Malton’s flagship events include its monthly specialist food and drink markets, its Food Lovers Festival, which celebrates Yorkshire’s finest produce and cooking across three days in May, and September’s Harvest Food Festival, which celebrates late summer and autumn produce, game, seafood and more. 

Meadowfest is Malton’s boutique music festival, this year on Saturday 18 July, combining summer food and drink with a packed programme of live music in a beautiful riverside setting – while in late August, the unique Marathon du Malton brings together gourmet food and wine with the area’s stunning countryside to create ‘Britain’s Tastiest 10K’.

Details of all of Malton’s events and attractions are online at: http://www.visitmalton.com.

More details on the Circular Malton project can be found online at: https://www.businessinspiredgrowth.com/circularmaltonnorton/