Yorkshire Brand Stories launches local Artist Licensing Program

Having spent many years working with global brands such as Disney, Nickelodeon and the Prince’s Trust, local Brand Manager Holly Davies felt it was time to put the spotlight on some of the amazing brands Yorkshire has to offer. She set up Yorkshire Brand Stories earlier this year to enable her to work with brands she felt passionate about and make a difference within her community.

As well as offering brand and marketing consultancy services, Holly has recently launched a licensing program which represents a group of local artists to connect them with local producers to create innovative and beautifully designed products.

‘By combining original artworks with locally manufactured products you can create something that adds huge value for the consumer. By using original, hand crafted designs manufacturers can offer something a bit different that sets themselves apart from their competitors. It’s also a great way to launch a limited edition product range or eye catching seasonal gift set.’ Says Holly.

‘Fans of the artists work can add to their ‘art collection’ at more affordable prices than original artworks.’ ‘The first artist I signed was Gerard Hobson. Gerard has been a regular feature at York Open Studios for the past 10 years and has a strong local following.

The bold, friendly creatures he creates can be used as fully coloured designs or single colour outlines. Products such as enamelware, food and beverages with natural flavours and home interiors lend themselves well to his style. His bright, fun images also work well as a repeat pattern and would translate beautifully onto fabrics, wall papers and stationery.’