A new initiative to boost retail in York launches this Winter

York BID and Indie York are thrilled to announce the launch of Shop York, a brand-new initiative designed to support local retailers by celebrating the vibrant shopping experience on York’s high streets during a traditionally quieter time of year.

Shop York will feature a stamp card system, encouraging shoppers to explore the high street, support brilliant local businesses, and earn the chance to win exciting prizes. During the whole of February 2025, shoppers will be able to collect a Shop York passport and earn stickers, with each transaction above £5 earning customers one sticker for their passport. Shoppers who collect five stickers from five different retailers can enter a prize draw, with the top prize being a £500 York Gift Card.

Participating businesses will be promoted through the Shop York website and a marketing campaign showcasing all participants.

Rachel Bean, Project Manager at York BID and Indie York Steering Committee member, said; “York is incredibly lucky to be home to a wide variety of brilliant shops. This event is a celebration of that, and we hope it will provide vital support to businesses in the quieter months. This brand-new event is a brilliant opportunity for retail businesses to engage with and attract new and returning customers.”

Shop York is open to retailers who are members of York BID or Indie York. For those who aren’t members yet, there’s still time to join.

Independent craft shop Fabrication (pictured) has already signed up to take part, as well as Jewellery store Azendi. Director of Azendi, Lynsey Cooke, said; "We are looking forward to being a part of this exciting new initiative to encourage York residents and visitors alike to enjoy the diverse mix of independent and big brand shopping that York has to offer. We really believe in the strength of the High Street in York, and fully support the work Indie York and York BID are doing to encourage customers to enjoy York as a shopping destination.”

York BID supports city centre businesses by enhancing the local environment and delivering projects that help York thrive. Indie York highlights and promotes the city’s independent businesses through its website, social media, and a popular map, making it easy for residents and visitors to discover York’s unique local offerings.

Retailers must register by Monday 2nd December to be part of this exciting opportunity to connect with shoppers during the winter season. To register, visit www.theyorkbid.com.