Fastest growing doughnut brand opens flagship shop in York

Project D opened its new permanent store in Parliament Street after a 'unanimous team decision' was made about the city being perfect for the brand.

The UK’s fastest-growing doughnut brand opened its first flagship store last Friday.

Project D opened its new permanent store in Parliament Street after a 'unanimous team decision' was made about the city being perfect for the brand.

The store will sell a wide selection of doughnuts, including the firm’s best-selling ‘Homer’, a stunning pink-topped creation inspired by the cartoon character Homer Simpson, alongside coffee and Project D merchandise such as hoodies and T-shirts.

Max Poynton, co-founder and marketing director for Project D, said that he is so excited to be opening their first store in such a fantastic location in one of the UK’s most beautiful cities.