As colder weather sweeps across the UK and days grow shorter, women are finding warmth not just from a cup of tea, but from acts of kindness.
New research has found that 39% of women feel the greatest sense of warmth when giving compliments. Surprisingly, only 6% report the same feeling when receiving them.
Despite 80% of respondents believing that society has become less kind, an overwhelming 90% of women actively engage in regular acts of kindness, such as offering compliments or helping others.
The research from Tea India also found that while 43% of women say receiving compliments boosts their confidence, many find greater fulfilment in spreading positivity to others. In fact, 55% of women prioritise showing kindness to others over themselves, compared to just 6% who focus on self-care first.
For the 10% who don’t actively engage in regular acts of kindness, there’s good news yet - the research found that 74% believe kindness, like a muscle, grows stronger with practice.
Notably, the majority of women prefer compliments about their personality rather than their appearance, with only 14% valuing appearance-based praise. Furthermore, 36% of women described kindness as “damn hot”.
The research also revealed the value of a genuine compliment, with women estimating its worth at a notable £30.10.
Nicole Vignola, a neuroscientist, is available for interviews to discuss the power of compliments along with the new research.
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