The Insurance Emporium goes the extra mile for Bike Week 100

Award-winning, York-based personal line insurance provider, The Insurance Emporium (TIE), has celebrated this year’s national Bike Week by running its own ‘bikeathon’ initiative, cycling over 400 miles while raising £140 for York Bike Belles CIC.

National Bike Week, which ran from the 5th to the 11th of June, celebrated its 100th anniversary and to mark the occasion TIE set the challenge for both on-site and remote team members, as a collective, to cycle 100 miles during the week. However, the business had an overwhelming response and as a result, cycled a total of 405.11 miles.

Left to right:  Jordan Bike Week & Ben Houghton

Photos: TheInsuranceEmporium

To put this into perspective, that’s the equivalent of:

• 202.5 laps of York Racecourse (2 miles in circumference)
• 147 laps of York’s City Walls which stretch 2.75 miles
• Travelling from Edinburgh to London (405.6 miles)
• Competing in Ireland’s ‘Wild Mayo Ultra Cycle’ event (650km)

CEO of The Insurance Emporium, Francis Martin commented: “We are thrilled to have successfully completed our bikeathon challenge, cycling over our 100 mile target and raising funds for a worthy cause. Not only did this event promote health and wellness among our employees, but it also showcased our commitment to making a positive impact in the local community. I'm incredibly proud of our team for their dedication, perseverance, and generosity in supporting this important initiative.”

Sheridan Piggott, Programme Manager at York Bike Belles CIC said: “We want to sincerely thank The Insurance Emporium for choosing York Bike Belles CIC for their cause as part of their cycling challenge to celebrate the annual Bike Week. A huge congrats to them on cycling 405.11 miles as a team!

We are currently looking to raise funds for a new wheelchair transporter bike. This will mean all residents in York Care Homes can enjoy getting outdoors and experience the 'wind in your hair' wellbeing you only get from a good bike ride.”

2023: National Bike Week 100 | The Insurance Emporium

You can donate to help York Bike Belles CIC raise funds here: https://yorkbikebelles.community/donate/

For further information on The Insurance Emporium's award-winning insurance, see here: https://www.theinsuranceemporium.co.uk/